The implementation of Opileak in Chiclana Natural, belonging to the city of Chiclana de la Frontera, has led to an increase in the control of reputational crises by 50%.
In this way, the company from Cadiz manages to improve its public image, responding to the citizens´ concerns, offering them effective attention and even directing their strategies to make them more effective.
The new panorama of communication due to emerging forms of social media means that the communication strategies of institutions need to consistently be updated. It is no longer enough to know what is happening in traditional media. The opinion is on the network and you have to know it in order to act appropriately.
We allow public access to Opileak Ayuntamientos-Servicios Públicos, a monitoring tool to know what is said on networks about the actions and decisions of the government. It is a digital clipping system that makes it possible to provide summarized and real-time data about the most common concerns of citizens, their positive or negative feelings, how these attitudes change over time, as well as the most influential users of a given network.
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