CASOS DE ÉXITO

The incorporation of Opileak technology in “Comerzzia Involve CRM” allows for increased value in the customer loyalty tool within retail, since it allows real time opinions of the consumer on the brand, and is able to apply these actions to the strategic actions of the company.

SITUATION ANALYSIS

Comerzzia is a technological platform that facilitates the management of 360 stores, facilitating not only administrative tasks, stocks and sales, but the difficult task of client loyalty.

Comerzzia Involve CRM is a model that allows for the monitoring and improvement of direct marketing actions, through the analysis of not only sales tickets, but also of what the client requests and transmits from any electronic channel.

SOLUTION

Opileak uses its developing technology tool with Comerzzia that facilitates the active listening of the customer from any channel, incorporating the analysis of social media and the web to the systems of management and the relations with traditional clients (CRM).

In addition, Opileak has developed a Consumer Observatory, which allows companies to listen to any consumer on the network, in a way that allows them to know what are the general concerns of the consumer, what is the position of their brand in relation to the sector as a whole, and how is their interaction and degree of engagement achieved by the brand.

Conoce más sobre el producto Opileak Comercio.

Know more about the product “Opileak Comercio”.