CASOS DE ÉXITO

The implantation of Opileak in 19 national newspapers of Grupo Joly and Editorial Prensa Ibérica allows for the control of the great amount of information that lurks on social networks during the 2015 elections.

The different digital headers show their readers the changing popularity of political candidates in real time, all thanks to the incorporation of active-listening widgets.

    PROBLEMATIC

Social networks are inexhaustible sources of information. Handling such information and drawing conclusions that are newsworthy is an arduous task, and requires a lot of time. Nowadays the media is forced to direct its focus because reality lays not only in the street, but also in social media. That is why they must rethink their modes of operation and look for ways to enrich the quality of its contents.

SOLUTION

We allowed Joly Group and Editorial Prena Ibérica access to our monitoring tool so they knew what was said about the 2015 Municipal Elections on social networks.

We obtain very valuable first-hand information like who is the most popular candidate on Twitter, what issue most concerns citizens, how involved are the candidates with social discourse, what are their interaction habits…

Know more about the product “Opileak Prensa”.