04 Apr We analyzed the impact of #SSantaSevilla17 on Twitter with Opileak
We studied the impact of #SSantaSevilla17 on Twitter with Opileak. We analyzed the activity of all of the sororities in Seville that will perform Penitence Station in Seville´s Holy Week of 2017. We made this observation to visualize the Diario de Sevilla. We displayed the data through a series of graphs that are (Click on the images to enlarge them): On the right we can see the first graph from the observation. At the top left of the image you can see the distinction between “Top View” and “View All”. In the TOP are the first nine Sororities according to the Opileak Index, but in “See all”, all are seen.
In the image on the left we can find the second graph, which displays the number of followers that each Sorority has.
If you place the mouse over each image it indicates the name of the Sorority.
On the right we see the third graph, which is a heat map, in which by clicking on the Sorority you want, you will see what day of the week and time it is best to post a tweet, taking into account the hours in which their followers are most active.
In most cases the group activity, transfers, essays, etc is what determines the activity and impact that the brotherhood has every day and hour of the week.
On the left we can see the next graph, which indicates the main users who interact with each Sorority. In the graph that shows a circle, we can see how it is divided into three colors, which don´t appear in all, and which are Timely, Sporadic, and Regular.
If you click on any user you are directed to the profile of the same user.
On the left we see the next graph, a ranking of the Sororities. Here we show the total number of tweets received by a Sorority in the last month, a brief summary of what was talked about, and a cloud of topics.
The main themes are nourished by the most talked about topics in the tweets.
Finally we have these two last graphs. They are graphs on thematic content.
The first graph that we show is interesting since we can see on what days of Holy Week more is said. For this graph we added the day “Madrugá”, distinguishing between Palm Sunday, Holy Monday, Holy Tuesday, Holy Wednesday, Holy Thursday, Madrugá, Good Friday, Holy Saturday and Resurrection Sunday. In fact, in the image you can see how so far, the most talked about day is Madrugá, and Resurrection is the least talked about.
The last graph responds to hashtags and main topics during Holy Week, such as the tags #SSantaSevilla, #TDSCofrade o #SemanaSantaSevilla, as well as themes such as rain, delays or the Official Race.